One of the biggest issues we all face when trying to write a press release and generate media exposure for our business, website or our charity is coming up with a story idea. This book is designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns. Every page contains a newsworthy headline, hook, rationale as to why this is a killer story idea, and examples that you can legally swipe and use in your next press release.
Entrepreneur, author and marketer Pete Williams has been dubbed as "Australia's Richard Branson" by the media. At 21, he sold Australia’s version of the Yankee Stadium, The Melbourne Cricket Ground, for under $500. He now owns and runs several companies including On Hold Advertising, Infiniti Telecommunications and Preneur Group. He is also the author of the international hit 'How to Turn Your Million-Dollar Idea Into a Reality,' the just-released 'Media Strategies for Internet Marketers,' and the upcoming 'It's Not About the Product.'
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